Targeted Mobile Advertising

Challenge

Operators need to provide alternative revenue streams through their valuable advertising inventory - but not at the expense of user experience. Xiam's targeted advertising solution is designed to best exploit the advertising channel with relevant and non-intrusive targeted advertising so that both the advertiser and the user benefit from use of the mobile channel as an advertising media.

Pain Points

• How to open advertising space on the mobile phone to third parties
• How to view subscribers as true individuals not just SIM cards or segments.
• Managing pricing structures and commercial relationships with advertisers
• Managing technical placing and positioning of ads

Solution

• Precisely profile and target advertising to specific market segments and individuals
• Target ads using Demographic, Contextual, and Behavioural profiling
• Reach chosen demographic at the best possible time, in the most effective manner
• Guarantee message is received by 100% of the selected audience
• Manages ad positioning – On and Off Portal positioning; Click through adverts; Video streams preceding mobile TV services, pod casts, etc; push messages, SMS, MMS, WAP Push
• Advertisers may run outbound campaigns in conjunction with their advertisement.

Benefits

• Brings real-time response rate information back to advertisers for the first time enabling fine tuning and more detailed targeting
• Enables interactivity and fulfilment as part of the advert dramatically increasing the value to advertisers
• Enables a truly personal user experience and to real one-to-one advertising
• Penetration of mobile devices higher than any other direct channel

Read more about MPOS AdSpace