Challenge

With so much content on offer and the limited form factor of mobile, how do you guarantee a relevant and enjoyable experience for users in their interaction with portal systems that offer them digital content and services? MPOS (My Personal Offers System) guarantees customers don’t get lost in a sea of information, while effectively exploiting revenue streams for Operators that have seen real and verifiable increases in ARPU and usage of IP-based services.

MPOS’ real-time recommendations technology, brings compelling and relevant offers to customers based on Advanced Profiling Techniques and 360° comprehensive and intelligent Catalogue of digital resources and services. MPOS uses a number of recommendation techniques and algorithms, to bring digital resources to customers in tune with who they are—music, video, games, downloadable content—and help them discover content and promotions that they might not otherwise have gotten to.

Pain Points

• Offering subscribers relevant content and services
• Making new and interesting services easy to discover
• Effectively matching content and services to the lifestyle and interests of individual subscribers
• Cross-selling and up-selling content services from multiple disparate systems
• Intelligently utilising the vast quantities of data currently available from existing systems
• Avoiding negative customer reaction to untargeted offerings and promotions
• Implementing one-to-one marketing within existing staffing levels

Solution

MPOS enables the Operator to implement an intelligent one-to-one dicovery environment offering:

• Intelligent targeted automated promotions
• Relevant content matching to the individual and device
• Recommendations, across all content and service categories
• Click through targeted promotions and adverts
• Promote any content and services available through the mobile channel
• Promote niche services to specific individual subscribers
• Aid service discovery/catalogue navigation
• Full response reporting

Benefits

• Increase usage and sales of the portal through Targeting and Advanced Profiling
• Drive new users to the portal though more targeting
• Expose subscribers to the full range of portal services
• Improved customer experience by helping them to discover compelling content and avoiding irrelevant, intrusive promotional messages
• Enhanced loyalty through the adoption of a broader, more differentiated set of services
• Enhance relationships with content partners by becoming a better channel
• Secure your long term position in the value chain
• Monetise browsing through paid 3rd party advertising