MPOS Profile is the self-learning behavioural targeting module within MPOS. It analyses subscriber behaviour to target adverts, content or promotions, to each individual subscriber.

MPOS Profile uses information on spending patterns and purchase history, browsing history, demographic data to identify areas of interest.

MPOS Catalogue creates a centralised metadata view of all adverts, promotions and content available through the Operator’s portal. MPOS Catalogue can capture an unlimited amount of supplemental metadata for any advert, promotion or piece of content. Its unlimited number of dynamic views enables MPOS Decision to offer relevant and meaningful adverts, promotions and content to individual subscribers on a one-to-one basis.

MPOS Decision is a best-of-breed recommendation engine that offers fast real-time advertising, promotions, content and services to subscribers. MPOS Decision matches individual subscribers with the most relevant adverts, promotions, content and services. MPOS Decision uses the data managed by MPOS Profile and MPOS Catalogue to create a detailed understanding of the subscriber and then builds views of content and services that are relevant and meaningful to that individual subscriber.

MPOS Promote enables marketing professionals to create and execute challenging and engaging campaigns and automate routine campaigns. Promote tracks subscriber responses to campaigns and gathers meaningful customer intelligence to improve future targeted campaigns. MPOS Promote enables the rapid introduction of Votes, Quizzes, and Comment Lines and bespoke campaigns with minimum overhead. A management dashboard ensures that campaigns can be executed and monitored, in real-time.

MPOS Connect offers a range of ways to simplify interaction with an Operator's existing environment. MPOS can be deployed with existing systems including CRM, billing, data warehouse, Middleware, 3rd party gateway, SMSC, MMSC, Portal through a standard API. MPOS Connect provides the basic tools and data templates to assist in the rapid acquisition of new data sources.

MPOS AdSpace

MPOS AdSpace enables Operators to deliver targeted advertising to third parties. It leverages MPOS profiling and targeting capabilities to guarantee advertisers that their ads will be seen by the right target audience.

MPOS 4Music

MPOS 4Music is an interactive music discovery and recommendations solution. It puts subscribers one click away from buying the Full Track Downloads by streaming music to them over the handset and allowing them to rate songs as they listen. MPOS Profile handles the self-learning capabilities of the application and MPOS Decision makes the recommendations.