Xiam is a breakthrough solution that makes it possible for Operators to make highly relevant, personalized offers to individual subscribers on a one-to-one basis. Xiam complements Operators existing environment, unifying views of complex catalogues of content and services and diverse subscribers, bringing proactive real-time personalized experiences to each subscriber over any channel, be that Mobile, Broadband, IPTV etc. Xiam can leverage all the Operators existing knowledge of the subscriber, driving sales and improving the user experience.

Xiam's advanced discovery techniques and targeting technology form the core technology of the Xiam Hub.

Pain Points

• Offering subscribers only the content and services that are relevant to their needs
• Effectively matching content and services to the lifestyle and interests of individual subscribers
• Cross-promoting content services from multiple disparate systems
• Making new and interesting services easy to discover
• Intelligently utilising the vast quantities of currently available data
• Avoiding negative customer reaction to untargeted offerings and promotions
• Implementing one-to-one experience within existing marketing staffing levels

Solution

Xiam enables the operator to implement an intelligent one-to-one environment:

• Recommendations, across all content, channel and service categories
• Relevant content matching to the individual, channel and device
• Intelligent targeted automated offers
• Promote any content and services available through any channel
• Promote niche services to specific individual subscribers
• Aid service discovery/catalogue navigation
• Full response reporting

Benefits

• Increased usage and sales through precise targeting
• Expose subscribers to the full range of Operator services
• Grow content revenues by encouraging customers to regularly and consistently use the full range of services
• Cross sell & up-sell to existing users
• Improved customer experience and retention through relevance to the individual
• Enhance relationships with content partners by becoming a better channel
• Secure long term position in the broader value chain
• Monetise customers through paid 3rd party advertising