MPOS AdSpace

MPOS AdSpace is the extension to the MPOS Hub that allows Mobile Operators to sell targeted advertising space to third parties. As Mobile Operators implement mobile content discovery and recommendations solutions, the focus switches away from looking at the subscriber as a user of a SIM card belonging to a single customer segment, to an individual with likes, dislikes and individual preferences.

This detailed understanding of your subscriber's needs is hugely valuable to all advertisers looking for new targeted methods of getting their message to the right people. MPOS AdSpace securely and anonymously uses this information and automates the management and delivery of targeted adverts directly to individual subscribers’ handsets opening a new highly profitable revenue stream for the mobile operator.

Demographic Targeting

Thanks to the target definition capabilities inherent in the MPOS solution, it is possible to precisely identify a particular market segment given any set of demographic input. Add to that capability MPOS’s proven content management and marketing strengths, and Operators now have the ability to sell advertising space to 3rd party brands to allow them target precise demographic segments in a timely and cost effective manner.

Smart Advertising

MPOS AdSpace gives the advertiser the possibility to understand the exact size of audiences that meet their criteria and expected response rates before the campaign begins. Imagine how valuable this is to a prospective advertiser. No other medium in existence offers the ability to guarantee 100% of the targeted prospects receive the advert.

MPOS allows the advertiser to reach their chosen demographic at the best possible time and in the best possible way. The ability to get to the right demographic nationwide: based on demographic factors such as age, domicile, monthly spending patterns, interests etc.

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