Xiam is a Discovery and Personalization hub to help operators understand consumer behavior across a range of channels. Xiam improves user experience by learning from customer interactions and presenting highly relevant, personalized, one-to-one offers to match customer needs.
From an service provider's viewpoint, this represents a strategic approach to learning what customers' needs are and responding to them over any channel—mobile web, fixed web, any IP channel—and within any service.
The hub approach also ensures the service provider stays in control. Xiam is easily integrated across all services and channels. Service providers can begin with content targeting and personalization and gradually add more services to the hub. The more spokes that are added to the hub, the more powerful the personalization becomes.
Xiam Technologies has extensive experience working with mobile operators and other service providers and has integrated the Xiam solution across a range of services including application stores, portals, and Location-Based Services. Xiam is designed for the complexities of mobile, so we understand how to best bring complex catalogues of content and services to diverse customer bases and extensive handset portfolios. Xiam complements the existing environment, leveraging all available customer knowledge, driving sales, and improving the user experience by bringing proactive real-time personalized experiences to each subscriber. Xiam Technologies' advanced discovery personalization techniques form the core technology of Xiam.
| Type | Title | Size | Date |
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![]() | Strategic Hub White Paper | 399 kbs | 9th March 2010 |
| Colm Healy Interview | |
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| Open large version | |