| Xiam Sponsors key Jacob Fleming conference on future of Mobile Content
4th April 2006
Dublin, Amsterdam, 04.04.06 -
Xiam Technologies is silver sponsor for this key event on the conference circuit addressing the future of the mobile content industry. Specifically, Xiam’s interest in the conference centres around their MPOS product which addresses the need for Mobile Operators to combat falling revenues from voice traffic with new revenue streams from data services. With continued improvements in networks, and handsets coupled with higher user expectations, mobile content revenues are predicted to generate US$42.8 billion by 2010.
MPOS is the first end-to-end solution to solve the problems associated with driving portal usage and content sales in an automated but highly targeted manner, enabling the customer to find the right content based on their unique likes and tastes.
According to Xiam VP Marketing Kurt Lillywhite, “We see content as the dominant driving force for the industry over the short to medium term with the emergence of 3G services across Europe. However, key to the success of the sector will be intelligent and targeted marketing campaigns to help drive portal usage and enable customers to find the right content.”
The Jacob Fleming event will focus on the opportunities of sophisticated mobile content and services including:
- How to stimulate long term ARPU growth and mobile content uptake
- Emerging possibilities of mobile television and mobile gaming
- Operators’ business models for mobile content and development of mobile content value chain
- How to target specific market segments, improve customers loyalty and enhance user experience
- Building winning partnerships to offer compelling mobile content
About Xiam
Xiam is a leading provider of software solutions for the marketing, management and delivery of content services. Xiam's software helps mobile operators to manage the retailing process of profiling, cataloguing, promoting and delivering content services to all channels on a mobile device.
MPOS is Xiam’s approach to mobile retailing. It helps mobile operators with a complex mix of services and a diverse subscriber base, to proactively promote the uptake of premium services by providing a unified view, advanced profiling and intelligent recommendations.
Xiam's customers include leading mobile operators such as Vodafone, O2, Telenor, Rogers AT&T Wireless and Globe Telecom. The company has been widely recognised as a leading innovator in mobile data and was a GSM Association award winner in both 2003 and 2004. Xiam, which is privately held, was founded in 1999 and is headquartered in Dublin, Ireland.
For more information please contact:
Martin Clancy
Marketing Communications Manager
Xiam Technologies Limited
Block S
East Point Business Park
Dublin 3, Ireland
T. +353 1 4832000
F. +353 1 4932001
E. press.relations@xiam.com
W. www.xiam.com
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