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Xiam Interactive to target Broadcasters, Media and Brands

10th February 2006

Dublin, Ireland 10-02-06: Xiam Technologies, suppliers of world class content marketing software solutions for mobile content and services, is to launch Xiam Interactive to target the rapidly growing market for mobile interactive services among broadcasters, media companies and brands.

A long time provider of solutions to mobile operators, Xiam Technologies will leverage its own award winning MPOS software to host and manage a range of interactive mobile services under the Xiam Interactive banner.

“The mobile content industry worldwide is reaching a key inflection point. Exploiting mobile multimedia is now an imperative for mainstream media and consumer marketers, and not just for mobile operators. Working with partners such as Rtn2Sndr, Impact Mobile and the Mobile Media Company Xiam is positioning itself to address this market in a comprehensive manner”, says Xiam CEO Colm Healy.

Xiam Interactive will utilise the MPOS software to provide businesses with the capabilities to create interactive mobile applications such as advertising, customer communications, iTV and promotions using the full range of mobile multimedia formats. MPOS’s unique analytical capabilities enable client companies to target the right promotion to the right person at the right time and using the most effective channel.

About Xiam

Xiam is a leading provider of software solutions for the marketing, management and delivery of content services. Xiam's software helps mobile operators to manage the retailing process of profiling, cataloguing, promoting and delivering content services to all channels on a mobile device.
Xiam Interactive is a wholly owned subsidiary of Xiam Technologies.

For more information please contact:
Martin Clancy
Marketing Communications Manager
Xiam Technologies Limited
Block S
East Point Business Park
Dublin 3, Ireland
T. +353 1 4832000
F. +353 1 4932001
E. press.relations@xiam.com
W. www.xiam.com

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