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Celmedia SA implement MPOS Content Solution

7th February 2006

Dublin, Ireland, 07-02-06 - Xiam Technologies, a leading provider of content marketing solutions, announces that Celmedia SA will implement MPOS Content as the primary solution for their growing mobile content retailing operation in the US and the sophisticated Latin American market.
MPOS Content will allow Celmedia to provide third party content retailers including mobile operators and the D2C sector with a mobile content retailing solution for downloadable content including audio, graphics, Java games and video. MPOS Content, part of Xiam’s groundbreaking MPOS suite, provides a complete mobile retailing solution including delivery, management and merchandising of all formats of mobile content.

Speaking on behalf of Celmedia, CEO, Juan Carlos Silva, said, “We offer the most innovative and exclusive content on the market with a catalogue of tens of thousands of items, so we needed a solution that we could rely on to deliver the best service to our customers. Our business is characterized by large volumes of traffic and we are connected directly to the majority of the relevant mobile operators in the region. After looking at the available products on the market, we’re happy that Xiam will provide us with the best solution.”

Celmedia is a leading provider of content and data services, whose clients include major operators and media companies such as Entel, Movistar, Smartcom, Comcel, Colombia Movil, Porta, Telcel, Terra, RCN, Radio Cooperativa, Canal Uno and Sony Ericsson. Headquartered in Santiago, Chile, Celmedia has a strong and growing presence throughout the region with subsidiaries in Argentina, Colombia, Ecuador, Mexico, and the United States.

Colm Healy, CEO, Xiam Technologies commented "We are very pleased to work with Celmedia in this exciting and growing market, and we believe MPOS’s unique combination of world class content delivery and management technology with world leading merchandising and CRM capabilities will prove a valuable asset to Celmedia’s continuing growth."

About Xiam

Xiam is a leading provider of software solutions for the marketing, management and delivery of content services. Xiam's software helps mobile operators to manage the retailing process of profiling, cataloguing, promoting and delivering content services to all channels on a mobile device.

MPOS is Xiam’s approach to mobile retailing. It helps mobile operators with a complex mix of services and a diverse subscriber base, to proactively promote the uptake of premium services by providing a unified view, advanced profiling and intelligent recommendations.
Xiam's customers include leading mobile operators such as Vodafone, O2, Telenor, Rogers AT&T Wireless and Globe Telecom. The company has been widely recognised as a leading innovator in mobile data and was a GSM Association award winner in both 2003 and 2004. Xiam, which is privately held, was founded in 1999 and is headquartered in Dublin, Ireland.

For more information please contact:
Martin Clancy
Marketing Communications Manager
Xiam Technologies Limited
Block S
East Point Business Park
Dublin 3, Ireland
T. +353 1 4832000
F. +353 1 4932001
E. press.relations@xiam.com
W. www.xiam.com

About Celmedia

Celmedia is a leader in Latin America in the provision of products, information services, and entertainment for mobile phones. Celmedia is an integral supplier of value added services for the mobile phone industry, and has direct connectivity to the majority of Spanish speaking mobile phone operators in Latin America.

Celmedia has implemented more than 1000 applications and participated in over 200 TV programs involving interactive SMS voting, contest, polling and mobile content. Celmedia’s customers include companies such as Coca Cola, Sony Ericsson, Terra, RCN, Channel 13 among other. Celmedia was founded in 2002 and is headquartered in Santiago, Chile with subsidiaries in Argentina, Colombia, Ecuador, Mexico and the United States.

For more information please contact:
Ricardo Donoso
Comercial Director
Barros Errazuriz 1960, 4th floor
Santiago, Chile
T. +56 2 5858777
E. rdonoso@celmedia.cl
W. www.celmedia.com

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