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O2 Choose Xiam's PROMOTE Platform as their Mobile
Marketing Solution
Dublin, Ireland and Cannes, France, 14 February 2005 –Xiam, a leading provider of software solutions that enable mobile operators to maximise their content service revenues and margins , today announced a new contract with one of Europe’s most innovative communication providers, O2 Ireland, to deploy Xiam’s PROMOTE platform. Xiam’s solution will enable O2 Ireland to broadcast and their consumer brand partners to fully exploit the power of mobile marketing.
PROMOTE is a platform that enables mobile operators to build interactivity into their multi-channel mobile marketing campaigns, to closely control the scheduling of their campaigns, and to measure campaign effectiveness in real-time. O2 chose the fault-tolerant platform based on PROMOTE’s proven ability to manage a wide range of simultaneous high-volume campaigns to subscribers across multiple carrier networks, whilst building an intelligent understanding of the subscriber groups.
Speaking on behalf of Xiam, Colm Healy, CEO, said: “Operators are increasingly coming to realise that effectively promoting relevant services to the right subscriber segments is the most effective way to drive adoption of new services. They also realise that the mobile phone is the ideal channel to achieve this objective. Xiam’s PROMOTE platform enables them to fully realise this potential.”
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For more information contact:
Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com
About Xiam
Xiam provides a suite of software products for mobile content delivery, management and merchandising.
Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).
The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.
The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.
The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.
Xiam, which was founded in 1999, is a privately held company. |
