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Xiam Provides Digital Asset Management Solution to leading Mobile Music Service Provider
October 15, 2004

Xiam, a provider of innovative software solutions for the marketing, management and delivery of mobile content services, today announced that it has been selected to provide a comprehensive digital asset management solution to Muzicall, a leading mobile music service provider,

"Partnering with Xiam means that we are able to offer customers and content partners a proven world class solution which ensures the integrity of the value chain”, said Mark Collins, CEO of Muzicall. “We chose Xiam’s software because of its proven capacity in managing digital content in a mobile environment and its powerful merchandising and promotional capabilities."

Colm Healy, Xiam’s CEO, commented,

"Music is one of the most exciting areas in advanced mobile services today. However, as with all new services, the industry faces the challenges of cost effectively managing complex new services and driving adoption. Xiam’s software addresses these issues by automating and standardising operational processes and enabling sophisticated content marketing strategies. We look forward to working with the Muzicall team to support their growth and success."

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For more information contact:

Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com

About Xiam

Xiam provides a suite of software products for mobile content delivery, management and merchandising.

Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).

The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.

The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.

The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.

Xiam, which was founded in 1999, is a privately held company.

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