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Telenor Interactive deploys Xiam Content Platform

June 21, 2004, Dublin, Ireland - Xiam, provider of a suite of software products for mobile content management, delivery and merchandising, announced that Telenor Interactive, a leading mobile applications and messaging service company in the United States, has deployed the Xiam Content Platform to enhance their delivery of mobile services to the top North American wireless carriers and broadcasters.

Xiam's Content Platform enables the end-to-end delivery, management and merchandising of a wide range of innovative content. It includes multi-channel storefront and sophisticated campaign management functionality to enable pro-active service marketing by mobile operators. The new Telenor Interactive deployment follows an initial launch of services underpinned by the Xiam Media Platform, deployed by Telenor Interactive in September 2003. Since then, Telenor Interactive has made it possible for consumers to send and receive information via their wireless phones through the company's partnerships with leading media companies including: ABC News.com, ABC Daytime, FOX, Univision, FremantleMedia and Telemundo.

Speaking on behalf of Xiam, Colm Healy, CEO, said:

"We are pleased that Telenor has once again chosen Xiam as a best-of-breed technology vendor. The deployment is further proof of the growing reputation our solutions are gaining amongst the world's leading mobile operators and service providers."

Steinar Svalesen, CEO of Telenor Interactive commented:

"Our relationship with Xiam and deployment of Xiam Content Platform has allowed us to grow the business and increase our mobile content offerings, such as text to screen services, mobile games, and text messaging alerts. We are excited to continue working with them and providing consumers with a wider variety of options for their mobile devices."

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About Telenor Interactive

Telenor Interactive, an interactive media company, develops and implements innovative mobile applications based on cross-carrier premium messaging capabilities. The company is a fully owned subsidiary of Telenor Venture, the venture unit of Telenor ASA (Nasdaq: TELN). Telenor ASA is an international telecommunications company headquartered in Oslo, Norway. In 1999, Telenor pioneered premium wireless text messaging and allowed audience interaction for European media productions through the introduction of new innovative business models. Telenor Interactive (www.telenor-interactive.com) is spearheading Telenor's introduction of interactive mobile services and cross-carrier premium text messaging in the United States.

For more information contact:

Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com

Kathryn O'Connor
Gregory FCA Communications
27 West Athens Avenue
Ste 200, Ardmore, PA 19003, USA
T.++1 610-642-8253
F. +1 610-642-1258
W. www.telenor-interactive.com

About Xiam

Xiam provides a suite of software products for mobile content delivery, management and merchandising.

Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).

The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.

The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.

The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.

Xiam, which was founded in 1999, is a privately held company.

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