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Rogers AT&T, Xiam and Impact Mobile have announced the successful deployment and launch of a number of highly successful m-marketing promotions in North America over the last six months. These promotions have exploited the power of mobile interactivity to help drive service adoption amongst Rogers' subscriber base.

Xiam and Impact Mobile have partnered to offer the best-of-breed mobile technology and services required for Rogers to launch these services. This technology has given Rogers a communication industry edge that it continues to refine, and has allowed it to grow services revenue in an emerging new market segment.

Mobile messaging offers Rogers an ideal marketing and promotional channel, providing it with a personalised, targeted way of communicating with consumers on their own terms. Impact Mobile has worked with Rogers to integrate messaging into their promotions tool-kit and are pleased with the exponential growth in promotional text messaging traffic that Rogers has seen since the start of the relationship.

Impact Mobile CEO Gary Schwartz said:

"In an evolving SMS market it is essential to have tools to communicate directly and intelligently with your customer base. We are pleased that Rogers AT&T has been so successful using our promotional platform to create a targeted opt-in promotions strategy."

The Xiam Media Platform has enabled mobile operators in Europe, North America and Asia to be successful in driving adoption of services through interactive messaging campaigns. The flexibility and simplicity offered by the platform, and the work that Impact Mobile has done to adapt it for use in North America, has provided Rogers with a solution that allows them to offer interactive messaging promotions and marketing as an integral part of their service and retention strategy.

Speaking on behalf of Xiam, CEO Colm Healy said,

"The Xiam Media Platform is a complete solution for creating, managing and reporting on mobile marketing and promotional campaigns, and allows the mobile operator to leverage mobile interactivity in driving service adoption amongst their subscribers. We are delighted to be working with Impact Mobile and Rogers AT&T to able to provide the technology required to launch such ground-breaking promotional campaigns in Canada."

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For more information contact:

Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com

About Xiam

Xiam provides a suite of software products for mobile content delivery, management and merchandising.

Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).

The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.

The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.

The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.

Xiam, which was founded in 1999, is a privately held company.