Press Releases

Xiam's technology partner, IDStxtra, has set Australia's Seven TV Network's interactive programming apart from its rivals with the deployment of the Xiam Media Platform.

The Xiam technology enables SMS and 'voice phone' voting polls to be displayed on TV screens in real-time alongside viewers' text message comments for the Seven TV show 'Sunrise Chat'.

The technology represents a first in Australia and cements IDStxtra as an innovative leader in the field of high-volume mass communication services.

"We're very proud of this achievement which really adds a great deal of value to the viewer's TV experience. Its uses within TV programming can be adapted to drive an entire program or to create interactive segments within a program," said Sam Galea, General Manager of Information Dialling Services.

For further information on IDS, please visit the website at www.idstxtra.com.au

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For more information contact:

Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com

About Xiam

Xiam provides a suite of software products for mobile content delivery, management and merchandising.

Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).

The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.

The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.

The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.

Xiam, which was founded in 1999, is a privately held company.