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TORONTO, MacLaren McCann today announced a strategic partnership with Impact Mobile Inc., one of Canada's leading providers of mobile marketing services. MacLaren McCann will work with Impact Mobile to integrate mobile technology such as text messaging into advertising strategies for its brands. MacLaren McCann is Canada's largest ad agency representing such brands as General Motors and Microsoft.

"We believe that Permission-based mobile marketing is a key piece of our client's media strategy as we move into 2004. Traditional media channels are losing value, especially when we are targeting the young adult market," said Doug Turney, President and CEO of MacLaren McCann.

"Since the first cross-carrier text messaging promotion in April 2003, agencies and brands are adopting mobile as a media strategy" said Peter Barnes, president and CEO of the Canadian Wireless Telecommunications Association (CWTA). "This new relationship between Impact Mobile and MacLaren McCann is an excellent example of how text messaging will help brands across the country enhance the relationships with their customers."

Impact Mobile CEO, Gary Schwartz adds,

"our technology partner, Xiam, has provided a tailored solution for the Canadian market. The Xiam Media Platform software allows for 360 degree marketing. Key is allowing for a permission-based community that integrates seamlessly with traditional media".

Total wireless subscribers in Canada now number over 13.5 million, approximately 45 per cent of the population. By 2005, more than half of all Canadians will be mobile phone customers. Mobile phone users, especially the youth demographic who are driving the text messaging volume increases, is a key target market for many advertisers.

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For more information contact:

Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com

About Xiam

Xiam provides a suite of software products for mobile content delivery, management and merchandising.

Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).

The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.

The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.

The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.

Xiam, which was founded in 1999, is a privately held company.