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IMPACT/Xiam collabortation delivers solutions to Canada's Digital Youth community
Dublin, Ireland - 3rd November 2003 - Impact Mobile, Canada's leading provider of SMS marketing solutions and Xiam Limited, the leading middleware and mobile applications company will provide Digital Youth, a Canadian wireless marketing company, with a joint solution to help increase its mobile services programme.
Digital Youth is a wireless marketing company targeting the youth market. It offers subscribers a variety of mobile services including airtime and text messaging. Through the Xiam/Impact solution Digital Youth is aiming to broaden its range of just-in-time mobile services including an email to SMS solution and interactive SMS solutions. Having evaluated the latest platforms on the market it chose the Xiam/Impact solution because of its flexibility and robust carrier grade capability.
Speaking on behalf of Digital Youth, CTO, Jan Drake, said, "We carried out extensive evaluation and out of all the solutions on offer it was the Xiam/Impact solution that convinced us that they had the power and flexibility we were looking for to help us achieve our objectives."
Gary Schwartz, CEO at Impact Mobile, said, "We are delighted to be able to announce Digital Youth as a new client. Our joint solution with Xiam offers reliable performance and the flexibility necessary to enable Digital Youth to roll out a wide array of new services to its user community." He added, "Having a strong platform partner combined with our local marketing and technical expertise allows Impact to deliver a broad range of solutions that can produce the new and innovative campaigns and services required by our North American clients."
Colm Healy, CEO, Xiam Limited commented "We are very pleased to be able to work with Impact Mobile to deliver this solution to Digital Youth. The Canadian market is new and exciting territory for Xiam and offers great potential for showcasing the strength of our technology and the marketing expertise of our partner, Impact Mobile."
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For more information contact:
Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com
About Xiam
Xiam provides a suite of software products for mobile content delivery, management and merchandising.
Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).
The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.
The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.
The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.
Xiam, which was founded in 1999, is a privately held company.
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