Press Releases

Dublin, Ireland, 6th October 2003 - Informatel, the Australian based leading interactive solution provider, has chosen Xiam's carrier grade technology to strengthen the performance of their solutions to their clients.

Informatel, a specialist in premium rate SMS promotions, provides interactive mobile communications to some of the leading media organisations in Australia. It will use the Xiam Media Platform to guarantee top performance of these solutions. Already one of the main players in premium rate SMS in Australia, Informatel was recently selected to manage all interactive communications for one of the most significant media groups in Australia. Through the Xiam Media Platform it is running numerous services including major competitions and promotions. Other initiatives include a consumer reminder service and an intuitive URL push service that enables WAP phones to intuitively connect to and download from URL's sent by SMS.

Speaking on behalf of Informatel, Dennis Benjamin, Managing Director, said "As a leading provider in the Australian market with some of the country's leading brands we were interested in finding a partner that had the proven ability to supply us with the carrier grade technology necessary to support our activities. The market is ready and hungry for premium rate SMS services. In the first month of our trial, we had in excess of a million transactions. With such promise, it is essential that our technology is spot on. Xiam, with its successful background in this market coupled with its technology, can guarantee us the high performance we require for handling the growing traffic generated through our client campaigns."

Dennis added, "Working with market leaders in television, print, web, music and entertainment allows us the opportunity to deliver and promote the latest in interactive messaging to the Australian market. We are regularly introducing new and innovative interactive campaigns for capturing the imagination of audiences and with ever-increasing participation we are continuously testing the strength of today's technology. The Xiam Media Platform will enable us to succeed in securing greater audience share without compromising on performance."

Colm Healy, CEO, said, "Xiam has long since viewed the Australian market as of major importance with great potential for our products. We are delighted to be chosen by Informatel to provide the technology that will enable them to deliver the latest interactive campaigns to their clients. The success behind the Xiam Media Platform is due to its underlying high performance carrier grade technology which has been tested the world over and it is this performance that will provide Informatel and its clients with the ability to reach out to mass audiences."

Australia has made major advancements in the premium rate market with the three major mobile Carriers, Telstra, Optus and Vodafone, having launched premium rate SMS which operates under a revenue share model. This creates a framework that enables promoters to charge callers for downloads, content and subscription. The Xiam Media Platform already installed in sites across Australia, Europe and North America is an excellent fit for this market and will provide Informatel with the power to communicate with the expanding premium rate market.

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For more information contact:

Martin Clancy
Marketing Communications
Xiam Block S,
East Point Business Park
Dublin 3,
Ireland
T. +353 1 483 2000
F. +353 1 483 2001
E. press.relations@xiam.com
W. www.xiam.com

About Xiam

Xiam provides a suite of software products for mobile content delivery, management and merchandising.

Xiam's customers include leading mobile operators such as Vodafone (UK, Hungary & Ireland), Rogers Wireless (Canada), Alltel (USA), and service providers such as Telenor Interactive (USA), ITV Multimedia (Serbia) and Impact Mobile (Canada).

The Xiam Content Platform enables the end-to-end delivery, management and merchandising of multimedia infotainment alerts, content and applications.

The Xiam Application Management Platform enables mobile operators to provision and manage large numbers of content providers across multiple technologies.

The Xiam Media Platform enables service providers to rapidly deploy and efficiently manage complex and high volume marketing and media applications.

Xiam, which was founded in 1999, is a privately held company.