With so much digital content now available on so many different devices, it's virtually impossible trying to find the content which is best for you. The Haystack™ application from Xiam is a new application that further helps people discover germane content. Haystack provides a fun and engaging experience for users to share their interests and tastes, in return for being able to discover apps and content offers which are more relevant to them. The Haystack approach powerfully blends together a user's interests with analysis of the "wisdom of the crowd" to provide users with a next-generation discovery experience.

Consumers can use the application to share their interests and preferences by answering simple quiz questions. Haystack will then provide highly relevant offers and recommendations without the need for them to spend time and effort searching among the hundreds of thousands of apps already on the market.

Haystack is designed to encourage rapid and repeated engagement with immediate actionable suggestions offered to the consumer. Haystack can recommend content that an application store or service provider offers, including apps, games, promotions, video and music. Haystack from Xiam helps service providers to understand their customers better, capturing preferences and interests direct from the consumer to build a clear picture of where their customers' interests lie.