Study Highlights Content Discovery Issues
Xiam Technologies, a Qualcomm subsidiary providing discovery and recommendation solutions to mobile operators, has released the results from a study of mobile content users in the UK and the US that shows widespread consumer frustrations with their current mobile content discovery methods.
Some key findings from the research, which surveyed active mobile content users from an original sample of 2,666, included:
The study showed a consistent picture across both the US and the UK, says Xiam, with users broadly reporting the same frustrations and attitudes. While the company is presumably not too distressed about the findings, Colm Healy, Vice President of Qualcomm’s EMEA Services and General Manager of Xiam Technologies, says:
“One of the key messages from this research is that the industry has to evolve beyond simple search and move toward personal discovery, making the user’s experience more intuitive. These results point to a huge opportunity for operators to increase mobile data usage and sales by providing personalized mobile apps and content experiences.”