Xiam announces MPOS AdSpace, the solution for one-to-one targeting of adverts for mobile TV and portals

Dublin, Barcelona, 13-02-06 – Building on the success of the MPOS solution introduces at 3GSM in Cannes in February 2005, MPOS AdSpace is the latest module for the industry leading MPOS retailing platform. MPOS Adspace brings to mobile for the first time the ability to view subscribers as true individuals not just SIM cards or segments. This enables mobile operators to promote not only their products and services, but open advertising space on the mobile phone to third parties introducing a lucrative new revenue stream.
Demographic Targeting

Thanks to the target definition capabilities inherent in the MPOS solution, it is possible to precisely identify a particular market segment given any set of demographic input. Add to that capability MPOS’s proven content management and marketing strengths, and Operators now have the ability to sell advertising space to 3rd party brands to allow them target precise demographic segments in a timely and cost effective manner.
Smart Advertising

MPOS AdSpace gives the advertiser the possibility to understand the exact size of audiences that meet their criteria and expected response rates before the campaign begins. Imagine how valuable this is to a prospective advertiser. No other medium in existence offers the ability to guarantee 100% of the targeted prospects receive the advert.

MPOS allows the advertiser to reach their chosen demographic at the best possible time and in the best possible way. The ability to get to the right demographic nationwide: based on demographic factors such as age, domicile, monthly spending patterns, interests etc.

Some examples of third party portal advertising:

• Specific model of sports car – targeted to ABC1 urban males in the 18 to 35 age group with large disposable income.
• Targeting the correct demographic for Holidays; Cruises, Adventure Holidays, Skiing Holidays, Meditation Retreats all come with vastly different target demographics. MPOS AdSpace can guarantee the right audience for your promotion.
• Fashion items targeted to particular sex, age group, and other demographic factors.
• Cinema advertising for audience rated films – reach the right audience directly. Links to trailer video clips.

How does it work?

MPOS AdSpace contains a number a ‘templates’—options from which an Advertiser can choose. Options will include:

• Specific model of sports car – targeted to ABC1 urban males in the 18 to 35 age group with large disposable income.
• Ad positioning – Front page of portal; Clickthroughs from related links; sub links, video streamed adverts when using Mobile TV, etc.
• Budgeting options – Advertiser may set a budget and the ad can run until this budget is exhausted.
• Timing Options – Advertiser can choose when the ads are displayed, the frequency and the amount of time the ad will run for.
• Demographics targeting – an Advertiser can choose the ‘depth’ to which the ad will be targeted. The pricing structure reflects the level of targeting available.
• Inbound Vs Outbound campaigns – an Advertiser may choose to have an outbound campaign run in conjunction with their advertisement. An incremental cost is associated with this service.
• Couponing – an Operator can choose to implement a couponing promotion in conjunction with their advertisement thereby maximising the coverage and value from their advertising spend.
• MPOS AdSpace supports Streaming Content and therefore can be used in conjunction with 3G services such as Mobile TV, video on demand, Pod casting etc.

About Xiam

Xiam is a leading provider of software solutions for the marketing, management and delivery of content services. Xiam's software helps mobile operators to manage the retailing process of profiling, cataloguing, promoting and delivering content services to all channels on a mobile device.
MPOS is Xiam’s approach to mobile retailing. It helps mobile operators with a complex mix of services and a diverse subscriber base, to proactively promote the uptake of premium services by providing a unified view, advanced profiling and intelligent recommendations.
Xiam's customers include leading mobile operators such as Vodafone, O2, Telenor, Rogers AT&T Wireless and Globe Telecom. The company has been widely recognised as a leading innovator in mobile data and was a GSM Association award winner in both 2003 and 2004. Xiam, which is privately held, was founded in 1999 and is headquartered in Dublin, Ireland.

For more information please contact:
Martin Clancy
Marketing Communications Manager
Xiam Technologies Limited
Block S
East Point Business Park
Dublin 3, Ireland
T. +353 1 4832000
F. +353 1 4932001
E. press.relations@xiam.com
W. www.xiam.com