Case Studies

Xiam have implemented a wide range of projects with leading service providers to enable them to fully commercialize the mobile value chain.


vodafone Vodafone Group uses the Xiam recommendations and discovery technology to personalize the application discovery experience of its "AppSelect" application store. The Xiam solution is used to power sophisticated personalized recommendations and dynamically changing promotional areas such as best rated, top downloads, categories and filtered list. Personalized recommendations drive four times more purchase behavior than editorial promotions and ensure that up to one third of the catalog gets exposed in a single day.

Rogers logo Rogers Wireless uses the Xiam discovery and recommendation solution to personalize the experience of its more than 8.3 million wireless subscribers under both the Rogers Wireless and Fido brands. Xiam brings real-time personalized content recommendations to Rogers Wireless customers across a range of different services including Mobile Video, Games and Applications, Ringtones, Graphics, and Ringback Tones. Various recommendation use cases are implemented, with the Xiam solution populating a completely personalized recommendations section on the mobile storefront, as well as including recommendations at point of sale and post purchase. The Xiam solution creates a dynamic mobile content experience that aligns with the unique interests and lifestyles of Rogers Wireless customers.

Qualcomm Qualcomm, a world-leading 3G technology producer and parent company of Xiam Technologies, uses Xiam's technology to enable their licensed operators to make highly relevant personalized offers of new and exciting content over wireless and Web channels using a range of recommendation techniques both before and after purchase, as well as enabling promotional content bundling. 
Qualcomm integrates content discovery and recommendations technology with their BREW® solution.

O2

O2 uses Xiam to market its products and services, drive subscribers to its portal, and increase take up of data services. O2 also provides mobile interactive services to broadcasters and other enterprise customers.

Xiam helps O2 to improve customer experience, enhance loyalty, and secure their long term position in the value chain.


Hutchison Telecom

Hutchison Telecom launched in late March 2007 under the ‘3’ brand. Hutchison Telecom uses Xiam in its service delivery platform to rapidly deploy new services and applications for their high quality, rich 2G and 3G service portfolio.

As a newcomer to the Indonesian market, fast time-to-market and high quality services were crucial elements in implementing Xiam's Content Management and Delivery solution including Downloads server and DRM capabilities. Xiam deployed the Xiam solution through Nokia Siemens Networks to meet Hutchison's demanding platform architecture requirements and integration complexities and launch the service in four months.


Globe Telecom

Globe use Xiam to secure a competitive edge by providing enhanced service delivery, customer care, and best technologies to their subscribers, aiming to create new, innovative products and services that enhance value for all their subscribers and stakeholders. Xiam allows Globe to implement automated personalized campaigns, scheduling, promotion of new services, and integration with billing systems.

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